The Challenge

The existing site contained valuable information but lacked clear structure, making it difficult for users to quickly navigate and identify key services.

The Solution

A streamlined site architecture was introduced, placing core services—such as safety boat hire, rescue operations, and marine support—at the forefront. Navigation was simplified, content was refined for clarity, and strong calls to action were implemented to guide users toward enquiry points.
Alongside the design improvements, a focused SEO strategy was applied, including keyword targeting, on-page optimisation, and performance enhancements.

The Result

• Significantly improved user experience and navigation
• Clearer communication of key services
• Increased engagement and enquiry potential
• First-page Google rankings for core targeted keywords identified during the redevelopment
• The result is a modern, user-focused website that effectively supports both customer needs and business growth.

Get in Touch

Looking to achieve similar results for your website? Get in touch with Big Purple Box to discuss how a strategic redesign and SEO approach can help grow your business.

Contact Big Purple Box

PHONE
0191 280 2023

EMAIL
john@bigpurplebox.co.uk

OFFICE
13 Linden Terrace,
Whitley Bay,
NE26 2AA

ABOUT BIG PURPLE BOX

Based in the seaside town of Whitley Bay, just outside of Newcastle upon Tyne. Big Purple Box has been providing digital solutions since 2000. Our experience covers, website design including WordPress website design, graphic design, print design, search engine optimisation and social media online marketing.

SME News' Northern Enterprise Awards 2024.

Best Web Design Company 2024 - North East
SEO Experts of the Year 2024 - North East

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