Every business needs to get the word out there about who they are and what they do. Between social networks and online deal sites, digital platforms are popular for reaching customers. But traditional aspects of the promotional mix are by no means dead. For instance, let’s take a look at flyers, and see how one of the oldest methods around shapes up for a modern day business.
Sure, you have a website, a Facebook page and maybe even physical premises. But believe it or not, some people take very little notice of things that aren’t right in front of them.
Our attention spans are shorter than they have ever been. Which means you have to work harder than ever before to be noticed, not to mention understood. Using multiple channels, various approaches and a mixture of both traditional and modern practices will increase your visibility, which can never be a bad thing.
As with any promotional tool, your target audience is key. Capturing offline customers can add huge value to your business and win you a vital competitive edge. They can help you to cover the bases that many modern day businesses overlook.
Flyers have long been used for a range of purposes. From announcing the arrival of a new business to providing special offers. They are a succinct, adaptable and familiar way of communicating.
Whether flyers are already a part of your promotional mix or they’re a method you are considering, they have the potential to excel your business in a traditionally tried and tested way.
Despite being largely affordable, having a scattergun approach to flyering is a very quick way to lose money, especially for a small business. The key to their success is considering every single stage of the process.
From effective design and clear purpose through to whose hands they will ultimately end up in. Get in touch and let Big Purple Box guide you through the process, from design and content to finished print.