Google Posts are almost like a ‘mini-advert’ or ‘social media post’ that shows up in Google search in your Google My Business listing – in the Knowledge Panel and on Google Maps. Google My Business is Google’s one-stop shop to manage how your business will look and...
Without doubt the most popular advertising position is in the user’s feed. It is also the most heavily contested. You may find that your competitors are also after precisely the same slot. You can think of it as High Street social media real estate. You can opt for...
Every business needs to get the word out there about who they are and what they do. Between social networks and online deal sites, digital platforms are popular for reaching customers. But traditional aspects of the promotional mix are by no means dead. For instance,...
With the ongoing rise of mobile searches, searches including the term ‘near me’ are becoming more and more commonplace. According to Google, every month people visit 1.5 billion destinations related to a search. Importantly, the term ‘near me’ is now suggested by...
Without really noticing, Big Purple Box has now carried out several menu design projects for restaurants, bars and takeaways. Great menu design can enhance a dining experience, help customers make satisfying choices and stimulate appetite. However, a menu is more than...
