With all the technology we have at our disposal today, alongside the advanced marketing tools that are also available, people will ask the question: are flyers effective? The answer to this question is yes, flyers still have a place in the advertising world. Flyer printing is still a commonly used and affordable marketing tactic that individuals and businesses are still using today.
Here are some factors to consider when you’re printing flyers for your next marketing campaign:
Five good reasons to use flyers to promote your business
Print flyers offer many marketing benefits to small businesses. Five of the most important ones include:
- Low cost. Marketing flyers can produce big results on a small budget. You can save on design costs by doing it yourself; plus printing and distribution costs are minimal.
- Keep the pipeline full. A well designed flyer distributed to the right audience is a very effective way to generate leads.
- Many different uses. Flyers can be used to build your brand, promote a new product, announce a sale or special event, and much more.
- Support your digital marketing. Adding QR codes to flyers allows people to instantly link to more information and make buying decisions using their smartphones.
- Easy to track results. Using flyer numbers, coupon codes, and customer URLs enables you to track the number of responses and purchases precisely.
Having a well-thought-out flyer printing campaign can be a very successful marketing tool if in-depth research is conducted and the design meets all the correct requirements. Business and event flyers are one of the best, affordable and cost-effective ways to gain more customers for your business.
Get creative. In many cases, a well designed marketing flyer may be a consumer’s first introduction to your business, so it’s critical to make a great first impression. Using bold colours, large, compelling headlines, concise, well-written copy, and unique design elements will grab the reader’s attention and encourage them to keep them reading.
So if you’re asking yourself the question: are marketing flyers effective? Then think again and get in touch.
