With all the technology we have at our disposal today, alongside the advanced marketing tools that are also available, people will ask the question: are flyers effective? The answer to this question is yes, flyers still have a place in the advertising world. Flyer printing is still a commonly used and affordable marketing tactic that individuals and businesses are still using today.

Here are some factors to consider when you’re printing flyers for your next marketing campaign:

Five good reasons to use flyers to promote your business

Print flyers offer many marketing benefits to small businesses. Five of the most important ones include:

  1. Low cost.  Marketing flyers can produce big results on a small budget. You can save on design costs by doing it yourself; plus printing and distribution costs are minimal.
  2. Keep the pipeline full. A well designed flyer distributed to the right audience is a very effective way to generate leads.
  3. Many different uses. Flyers can be used to build your brand, promote a new product, announce a sale or special event, and much more.
  4. Support your digital marketing. Adding QR codes to flyers allows people to instantly link to more information and make buying decisions using their smartphones.
  5. Easy to track results. Using flyer numbers, coupon codes, and customer URLs enables you to track the number of responses and purchases precisely.

Having a well-thought-out flyer printing campaign can be a very successful marketing tool if in-depth research is conducted and the design meets all the correct requirements. Business and event flyers are one of the best, affordable and cost-effective ways to gain more customers for your business.

Get creative. In many cases, a well designed marketing flyer may be a consumer’s first introduction to your business, so it’s critical to make a great first impression. Using bold colours, large, compelling headlines, concise, well-written copy, and unique design elements will grab the reader’s attention and encourage them to keep them reading.

So if you’re asking yourself the question: are marketing flyers effective? Then think again and get in touch.