Brochures are an incredibly important part of identity and branding for any type of business. Whether you’re keeping customers informed, marketing a new product, or selling your services. At Big Purple Box we are passionate about brochure design for print. Some say it’s an old fashioned medium with the increased popularity of online marketing. But here are 6 reasons why a good brochure design can be the best way to leave a lasting impression.
1. Create a winning first impression
In professional meetings or pitches where you’re meeting prospective clients for the first time, leaving a well designed brochure for them to read through shows you as professional and organised. Not only that, but the way it is designed and printed can say a lot about your company before you even start.
Brochures can be used to market or showcase your products and services at industry events. They can act as a guide or resource at presentations or simply a resource a client can keep as a permanent reminder of your business or to flick through if waiting in your reception prior to a meeting.
3. Cost effective
With the increased popularity of digital printing, brochures have become relatively cheap to produce in smaller quantities. This means there is no need to get 1000s printed by a Lithographic printer to make it cost effective. A simple brochure will boost a companies marketing efforts with little effort and cost.
Unlike some online marketing efforts, a brochure design that you have taken time and effort in producing makes your offering seem a bit more credible and legitimate creating added trust. It makes you look real, not just a name on a website.
5. Range of content
Brochures offer more room to display brand, product and company information on different pages. By also including reference or promotional content, your brochure becomes a valuable resource that people will keep and refer to. Even a simple trifold design allows for a colourful front page and five separate sections for product and service information. You can tell a story in a brochure over the course of the layout and end it with a call to action.
6. Leave a lasting impression
We are all more likely to remember something we have experienced over something we have simply read on screen. A well designed and printed brochure will not only look visually appealing but because you touch and even smell it, this will trigger emotions that will help your business become more memorable.
Big Purple Box has a wealth of experience, over 35 years, in designing for print and advertising media. Big Purple Box also has over 18 years in website design and development. Why not have a look at our portfolio at Big Purple Box or check out our Facebook page for the latest information and news and don’t forget to give us a like!
If you feel I can help with your business advertising, online presence (website) or marketing needs give me a call on 0191 2802023 or drop an email to firstname.lastname@example.org